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How to create video discovery ads

Discovery Ad Dos. Do utilize the 4:5 aspect ratio. Google's tool can help, or you can hire a freelancer to resize your existing banner for less than a dollar (when done in batch). Do maximize.

In your Google Ads account, you'll create a new campaign. From there, you'll choose your campaign goal. For TrueView video discovery ads, you can choose between "Product and brand consideration" and "Create a campaign without a goal's guidance." After you've selected your goal, you'll select your campaign type.

TrueView Discovery Ads on YouTube. TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name.

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Some things to consider: Build bespoke creative for the campaign. Utilize the interactive call-to-action text. Avoid adding excessive text, shapes, or logos to your images to help audiences stay engaged with your brand. Use your character count wisely - make every word as impactful as possible.

For TrueView video discovery ads, you can choose between "Product and brand consideration" and "Create a campaign without a goal's guidance." After you've selected your goal, you'll select your campaign type. In this case, your campaign type is, "Video." You'll then choose a campaign subtype.

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